Tourism is a key source of export revenues and employment for the Island and Sri Lanka Tourism recognising the potential for the sector, is focused on developing new products, exploring new markets, and positioning Sri Lanka as the ultimate experiential destination. The Authorities further understand that whilst there are emerging opportunities for growth, it is important to recognize the vulnerability of the sector and strategise on mechanisms to champion resilience and sustainability, with the assistance of Global partners such as the World Bank. Sri Lanka’s tourism product is based largely on natural resources, and it would be detrimental to the industry if proper practices and controls are not followed to ensure the sustenance of the sector.

As an initiative to uplift the reviving tourism industry in the country, Sri Lanka Tourism Development Authority in collaboration with Sri Lanka Institute of Tourism & Hotel Management (SLITHM) have introduced the continuous professional development (CPD) e- learning platform to all registered guides to enhance their knowledge and skills.