Sri Lanka Tourism Development Authority

Festival Marketing in Sri Lanka

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Festivals and cultural events help boost visitor arrivals during those particular periods of time. The SLTDA is committed to assisting the tourism industry to strategically invest in producing attractive and sustainable festivals and cultural events in Sri Lanka. By doing this, the local tourism product could be marketed and subsequently this will help expand regional tourism.

Sri Lanka has varied festivals that arise due to its multi-cultural society. Hindus could be enticed to visit the island during vel and Buddhists can be encouraged to visit during the Vesak festival[Wiki]. Marketing these festivals, effectively and efficiently is of vital importance to the industry.

With the expertise of the SLTPB, the SLTDA hopes it can create more travel and investment opportunities by developing additional reasons to visit the urban and rural areas over and above the normal attractions offered, thus improving the overall visitor experience of Sri Lanka.